Dec 6, 2022
The Power of Pivoting: An Interview with Amber Hughes
For the past 16 years, Amber Hughes has been an acclaimed Vancouver-based wedding and portrait photographer. However, when the pandemic hit in 2020, 95% of her clients disappeared from either rescheduling or canceling, leaving her with 0% foreseeable income. What started as a period of existential questioning led to a sea change of opportunities. After reflecting, she made the pivot towards commercial and personal branding photographer which has reinvigorated and balanced her creativity with business.
Learn how she made the change in our conversation.
Amber Hughes is a returning guest on the podcast. We spoke about the importance of relationships and connections in photography. She is a maker of many things (including rainbow pillows), and likes to use her hands as much as possible in any given project.
In this episode:
7:36 - “I had this pause to stop and reflect and realize that there's a whole life outside of my work that I wasn’t paying attention to and noticing that maybe I should be looking at a different way of doing my business.”
9:00 - “Having a clean break really felt like coming up for air, and I realized how much I was overworking myself.”
11:00 - “(Access) is everything. To have someone who is
alongside you and has knowledge they’re willing to share and be
there, and cheer you on as you make those
steps.”
11:59 - “Doing things with my hands frees up my mind. And I find myself meditating while I’m doing these things. It’s an interesting way for me to ground and center myself while I’m creating. It’s a two-fold experience for me.”
24:14 - “[After making the pivot], not only have I been on my own power and made it through, I’m actually thriving.”
Connect with Amber on Instagram and her commericial site here.
[From the ARC Archives, Recorded in 2021]
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Photographers!!!
Kick off your 2023 with a FREE guided Goal Setting Workshop for
photographers on December 12th 2023 at 9AM PST / 12pm EST / 5pm
GMT!
This workshop will cover all areas of life - Health, Creativity,
Relationships, Impact, Your Photography Business .. AND MORE!
Reserve your seat here >> https://thisisarc.typeform.com/to/kkw2UIzR
See you there!
Sachin
@arc_evolution